Case studies and tips for small online stores
What I've done for real stores, plus practical advice on brands, ads and Shopify.
Case studies
Atropa: roughly 14 times more online orders, with no ads
Atropa's in-house WordPress store made about one online sale a week. I moved it to Shopify, then redesigned it. Online orders are now roughly 14 times higher, with no ads running.
Case study
Amore di Mamma: from about 2.4% to 3.3% conversion
Organic customers were buying, but ads were converting worse and worse on an outdated store. I moved it to Shopify, redesigned it and launched two new markets. Conversion now averages 3.3% year to date.
Case study
Scalagen: from just a name to a brand and website
Scalagen came to me with a name and nothing else. In 6 to 8 weeks I built the logo, brand guidelines, website and copy. It has since started winning its first clients.
Case study
Tips and news
How to start selling online: your first 30 days
A simple order of work for shops and makers moving online, from choosing what to sell first to your first paid campaign.
Getting started
What a €500 monthly ad budget can and can't do
A realistic look at small ad budgets: where to spend them, what to expect and when to add more.
Ads
Five Shopify fixes that help small stores convert
Quick changes to product pages, checkout and email that make it easier for visitors to buy.
Store